Typography in design

What Is Typography? Why Is It Important For Graphic Designers?

Typography is everywhere. When you see posters, brochures, logos, websites, or anything that has text, to a smaller or larger extent, it involves the use of typography.

In today’s competitive business environment, brands have to create their distinctive identities. They must grab target customers’ attention to convey a brand message. For that to happen, graphic designers use typography as a potent tool to turn text into an impactful visual.

This ultimately results in building recognition for a brand. The skillful use of typography gives unique shapes to text in the design and places the letters in such a way that it becomes memorable for viewers.

So, we can say that the strategic use of typography is key to making a brand, especially if it is an aspiring startup, stand out in its niche market. This design element makes logos, websites, etc., marketing tools look distinctive. But the use of typefaces is not just the sole prerogative of the designers. Besides the designers, the artists also make typography art to create amusing figures using letters in varied ways.

However, before you proceed to design your brand’s visual identities with typography, know its different aspects.

“Graphic designs are meaningless if they aren’t well-equipped with typography. The use of typography elements has an overwhelming presence, especially in text-based designs. For graphic designers, the use of typefaces is crucial to create a message for viewers or the target audience of a brand. In this article, we’ve shared what is typography all about and why graphic designers need to master it.”

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What Is Typography?

At the basic level, typography is the art that involves arranging a typeface in various combinations of font, size, and spacing. In this way, a wide range of designs including website design, brochure designs, print design, books, and computer graphics, etc. depends on the skillful use of typography for making an impact.

Graphic designers use typography to adjust the text within the design. This helps in creating content with a purpose. The planned use of typefaces allows the designers to make a design look aesthetic and pleasing.

The designers have been using typefaces strategically to make a text readable and also to make an impression on viewers. Because of such designs with unique typography ideas, a brand can communicate with its audience in an effective way.

Typography allows designers to create visuals for brands. Graphic designers consider some crucial things when using typography. They make judicious decisions regarding choice of font, size, body text, white space, placement, and many other aspects of using a typeface.

Here Are Some Key Reasons Why Typography Is Crucial To Graphic Designers

Grab The Viewer’s Attention

The attention span of people is fast decreasing, and it is now a few seconds only. Brands have to grab the attention of their target customers in that friction of time. Graphic designers, therefore, use the power of typography to catch the eye immediately. Since typefaces come in a wide range of shapes, sizes, and styles, these elements become crucial to creating unique designs. The designers today use even kinetic typography as a way to draw viewers’ attention to

Make Text Reader-Friendly

Careful use of typography ensures that visitors can read the text on a web page easily. A wrong choice of fonts will make the presentation complex and confusing for the viewers. For instance, small and craped fonts create tension in the eyes. So, even when the design project is fun and complex, the audience should be able to scan the text. The readability of the content also depends a lot on how the designer does alignment and arranging of the text. Conventionally, the designers have been aligning the font in four ways: right, left, centered, and justified. But now they can align text in whichever way they want due to the power of CSS and Photoshop images. But the purpose of the text alignment also is to direct the reader to the most crucial information.

Establish Hierarchy

An experienced and skillful graphic designer makes good use of different font sizes and font types to draw visitor’s attention to the most important information first. The viewer can locate such information jut by having a quick look at it. To achieve this, the designer uses a variety of font sizes for heading, subheadings, and the text body.

Builds Recognition

Brand recognization is crucial for businesses to deal with competition. In graphic design, the fonts are the visuals that target customers or visitors keep in memory for a long time. It is these visuals that help a business build recognition amongst its customers. Many logos are typography based. They are all brands that people recognize quickly. So, your typography design ideas should aim at building your brand recognition. Careful use of typography is essential to ensure the desired impact on the audience and how they should perceive your brand. Take, for example, the logos of CocaCola, Google, GAP, and Disney. These are all great examples of a recognizable typography logo due to their specific use of typefaces.

Give Value And Tone To Your Brand

Typography is also helpful in setting the values and tones of a brand. Each typeface has the power to represent businesses in different ways in terms of what they do and what for they stand. This is precisely the reason for there being many kinds of typefaces as they represent different moods and effects through a design. The audience understands a design by grasping its message. So, the designers incorporate the fonts that set the tone to present and convey a message. Take, for instance, sans-serif typefaces. These are typically preferred to give a design or a text page a clean, simple, and easy to read look on a large scale. So, these are modern looking typefaces. On the other hand, serifs are generally considered conventional and old-fashioned. But these are also easier-to-read typefaces and so graphic designers prefer these for long-form content such as books and blogs.

Create Harmony

Graphic designers use typography also to ascertain harmony in a design or a web page. A harmonic design has an artistic effect on viewers. The designers use the same font for similar content so that people can recognize it immediately. This also helps in providing continuity to the design. So, when a graphic designer aligns fonts with the correct proportion, it gives a clean and uncluttered look to a presentation.

Give Personality To A Design

One of the characteristics of typography design is that it gives personality to a design. Your design or web pages look friendly or high-end, playful, serious, welcoming, etc. because of the strategic use of typefaces. You can use certain typefaces to reflect your brand’s traits. Remember that various typefaces and fonts carry different characters and meaning. Therefore, a designer uses this to give personality to a design. So, finding the right typefaces with a personality balance is difficult, but it is crucial to create unique designs.

Make A Visual Impact

Typography is also an important element to build an impression on viewers or users. Its glaring example is that these days the designers use larger fonts for a bold visual impact. They convey the message to the viewers about the purpose of the content. You can notice some stunning pieces of artwork based on larger fonts. Such designers seem to follow a new philosophy of giving a message through bold typeface. For this reason, websites have larger headers that look like the cover of a book.

These benefits of typography should compel you to have a relook at your brand’s visuals. Your brand must be having a website, brochure, business card, logo, and a whole gamut of marketing materials. Most of these identities use typefaces in different capacities. If you think that they need to be redesigned using the power of typography, then let an experienced graphic designer handle the job.

To incorporate specific typefaces in your brand visuals to convey your brand message, use the Designhill platform to your advantage. Launch your logo contest or website design contest or any other design contest with your brief regarding typography and other elements for designers.

You will soon have access to dozens of unique design concepts from designers coming to work on the contest from across the globe. This way, you get a unique winning design for your brand with unique typography use.